Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO) | Lenny's Podcast: Product | Growth | Career (private feed for pnexzrge@feed.readwise.io) | Podwise
Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)
This episode explores the multifaceted journey of building a successful software company, focusing on Superhuman's unique approach to product development and market strategy. Against the backdrop of Rahul Vohra's experience selling his previous company, Reportif, to LinkedIn, the discussion delves into the true nature of virality, emphasizing word-of-mouth marketing over solely relying on viral mechanics. More significantly, the conversation highlights Superhuman's contrarian approach to product-market fit, emphasizing the importance of selectively ignoring user feedback and focusing on a core group of "very disappointed" users to drive product development. For instance, the meticulous attention to detail, exemplified by the creation of a custom font, showcases Superhuman's commitment to crafting a superior user experience. The episode further examines Superhuman's evolution, including its initial manual user onboarding process and its subsequent shift to self-service, as well as its strategic integration of AI features and expansion into the enterprise market. Ultimately, this episode offers valuable insights into building a remarkable product, cultivating a strong brand, and navigating the challenges of scaling a software company, emphasizing the importance of clear positioning, strategic pricing, and a deep understanding of user needs.
