We’re starting to see some hints that M&A activities might start heating up in the tech sector again. So what should you expect if a company gets acquired? What are some common scenarios and activities to be aware of?

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SHOW TRANSCRIPT: The Cloudcast #908 Transcript

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SHOW NOTES:

WHAT HAPPENS DURING AND AFTER AN ACQUISITION?

Who is acquiring and who is being acquired? Culture, Company Size, GTM approach, etc?
Why are they being acquired? New market, adjacent market, integration (1+1=3)
Front-end, back-end, integration, acquhire acquisition?
What are the benefits of the acquisition? New technology, key talent, new GTM approach
Did the acquirer try to build it themselves first? Leftover perspective? Marketing understanding?
Which group within the acquirer did the acquisition? Good alignment?
Independence or Integration? What is the initial focus?
What is the learning curve for the new company? Culture, tools, skeletons in closets
Retention of key people? Expectations of key people? How long do the leaders stay?

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