AI-Driven Supply Chain Transformation | Heineken at AIPCon 6

Laurens van de Rotte, COO at Heineken, discusses how the company uses AI to enhance its supply chain operations, moving from a digital supply chain journey initiated during COVID to leveraging Palantir's Foundry software. Heineken aims to foresee and resolve supply chain imbalances before they escalate by connecting data from breweries, warehouses, and customer inventories. Van de Rotte highlights three AI algorithms—ABU, Dr. Dre, and Neptune—that proactively address potential stockouts, optimize container drayage, and dynamically adjust production based on real-time demand. These algorithms enable Heineken to accelerate deliveries, reduce demurrage costs, and swap cargo destinations, ensuring product availability. By fostering user ownership of AI tools and promoting leader-led change, Heineken has improved its supply chain performance, achieving better product availability than many domestic producers.