This podcast episode of "Automate It" discusses the advantages and disadvantages of vertical versus horizontal integration in the robotics industry. The hosts debate whether companies should build all aspects of their product in-house (vertical) or outsource components (horizontal), using examples from their own experiences and a hypothetical "strawberry-picking robot." They conclude that while buying off-the-shelf components is generally preferable, a vertical approach might be necessary in areas where no suitable solutions exist. The discussion also touches upon the challenges of balancing engineering resources and customer priorities, highlighting the importance of focusing on mission-critical features.
