How Tesla, Tariffs & Market Shifts Are Reshaping Car Sales | David Thomas, Director of Content Marketing at CDK Global

This episode explores the current challenges and future outlook of the automotive industry, focusing on inventory levels, tariffs, and the evolving electric vehicle (EV) market. Against the backdrop of economic uncertainty, the discussion analyzes how these factors impact consumer behavior and dealership operations. More significantly, the conversation highlights the resilience of dealerships, particularly their fixed operations, even during economic downturns, as exemplified by the 2008 financial crisis. For instance, the impact of reduced air travel on car rental fleets and subsequent effects on overall vehicle turnover are discussed. The interview also delves into the surprising success of EV sales, despite a slowing growth rate, and the significant market share held by Tesla, along with the potential impact of recent political shifts on Tesla's brand perception and sales. Finally, the episode examines the improvements in the customer experience at dealerships, particularly the enhanced professionalism of salespeople, and the increased use of social media for sharing industry insights and best practices. What this means for the future of the auto industry is a continued focus on operational efficiency and customer experience, even amidst external economic and political uncertainties.