With a TikTok Ban Looming, Users Flee to Chinese App ‘Red Note’

Some say they joined Xiaohongshu, which translates to “little red book,” to spite the US government after a ban on TikTok became more likely.

Jan 13, 2025, Wired

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As TikTok anxiously awaits a Supreme Court decision that could determine whether it will be banned in the United States, users are preemptively fleeing the app and migrating to another Chinese social media platform called Xiaohongshu, which literally means “little red book” in Mandarin. As of Monday, Xiaohongshu was the number one most-downloaded app in Apple’s US App Store, despite the fact that it doesn’t even have an official English name. The second app on the list is Lemon8, another social media app owned by TikTok’s parent company, ByteDance, that is also experiencing a traffic surge from exiled TikTok users.

Over the weekend, thousands of people began swarming to Xiaohongshu, which is known in China as a platform for travel and lifestyle content and has over 300 million users. The newcomers, who refer to the app as “Red Note” or “the Chinese version of Instagram” and call themselves “TikTok refugees,” are relying on translation tools to navigate Xiaohongshu’s mostly Chinese ecosystem. Some say they are hoping to rebuild communities they had on TikTok, while others say they joined the app out of spite and to undermine the US government’s decision to ban TikTok

“I would rather stare at a language I can't understand than to ever use a social media [platform] that Mark Zuckerberg owns,” said one user in a video posted to Xiaohongshu on Sunday. There are a countless number of similar clips in which TikTok refugees introduce themselves and explain why they decided to come to Xiaohongshu, many raking up thousands of likes and comments each. A spokesperson for Xiaohongshu could not immediately be reached for comment.

The Supreme Court heard oral arguments on Friday from TikTok and the US government, which respectively made their cases for and against a law passed last year that would force TikTok to sell its US operations or be banned by January 19. Experts said the justices appeared to think the law was constitutional and would likely allow it to stay, leaving many users feeling that the app’s days are numbered. While TikTok is unlikely to immediately disappear from the phones of people who have already downloaded it, it could be deleted from US app stores, causing many to panic and look for the next place to go.

外刊精读239期：TikTok难民涌入小红书，中美网友互动太有爱了 (选自Wired)

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