In this episode of A Deeper Dive, Jonathan Mays interviews Lisa Miller, a consumer strategist, about the pandemic's impact on the restaurant industry. They discuss how the industry has changed in the last five years, the remaining pent-up consumer demand, and the importance of customer experience and employee training. They also touch on the shift towards off-premise dining, the shrinking of dining rooms, and the need for restaurants to offer value beyond discounts. The conversation explores how brands like Starbucks and Chili's are adapting to changing consumer preferences and the significance of marketing-focused leadership in driving successful turnarounds. Lisa Miller also promotes her upcoming webinars on macro trends and restaurant insights.
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