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The Hertz Corporation just recently filed for bankruptcy after suffering a 1-2 punch: a debt-laden balance sheet paired with a brutal demand shock courtesy of coronavirus. Still, bankruptcy doesn't mean Hertz is dead.

If you're a frequent traveler like us, you may be asking: "Can Hertz survive the Coronavirus?" With the rise of other transportation options like Uber and Lyft, is the Hertz business model antiquated? Or will a restructuring allow Hertz to drive forward into a new era? Jenny Rae breaks out her Bain hat to break it all down. Listen now to find out!

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S1E12: Hertz - Can It Survive Corona?

Strategy Simplified