Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters. 🤝

In this episode, Beth shares her journey from corporate banking to the nonprofit world and explores how a mindset shift can transform our work. She highlights the power of focusing on potential and abundance, rather than scarcity or limitations. 💛 Beth also dives into the human side of giving—how to move beyond data points and see the person behind the donation to build more meaningful connections. 🎧 Listen now!

💡Learn:

How reframing challenges as opportunities helps us see beyond transactions to deeper impact
Ways to engage supporters by clarifying vision, inviting them into the journey, and measuring connection
How storytelling and purpose-driven work can spark powerful transformation
Practical ways to measure engagement beyond dollars—like tracking how recently, how often, and how meaningfully supporters interact.

Episode Highlights:

Activating Supporters for Engagement (01:09)
Beth’s Journey to Nonprofit Consulting (03:01)
Understanding Engagement and Data (06:57)
The Power of Abundant Thinking (11:02)
MapMoveMeasure Framework Explained (15:52)
Key Metrics for Engagement Strategies (22:54)
The Importance of Storytelling in Philanthropy (30:04)
Look up and notice the big picture (32:10) Beth’s One Good Thing

Episode Shownotes: www.weareforgood.com/episode/610

About our Sponsor Jitasa

Jitasa specializes in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, check out Jitasa. For a limited time, if you tell them Jon and Becky from We Are For Good sent you, you’ll receive your first month of services for free.

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610. How to Reframe Your Engagement + Activate Supporters - Beth Saunders

We Are For Good Podcast - The Podcast for Nonprofits