This podcast episode interviews Bart Szaniewski, co-founder of Dad Gang Co., a brand that has amassed 240K Instagram followers in three years using organic strategies. The discussion covers Dad Gang's origin story, their content strategy focusing on community building and authentic storytelling, and their marketing tactics, including boosting organic posts for profile visits and leveraging Facebook groups and SMS marketing for launches. Szaniewski emphasizes building a community before focusing on conversions, highlighting the importance of follower count for brand legitimacy. A key takeaway is the effectiveness of a multi-channel launch strategy combining email, SMS, app notifications, and organic social media, spaced out to avoid overwhelming the audience. Listeners gain actionable insights into organic growth strategies and community-driven brand building.
