Guest: Matthew Magain, Founder & Chief Doodler at Sketch Group, Member of EO Melbourne Accelerator Program since 2023
Host: Linh Podetti, EO Sydney Member since 2022 and Owner of Outsourcing Angel

How do you turn simple sketches into a powerful communication tool? In this episode, Matthew Magain, Founder & Chief Doodler at Sketch Group, shares his journey from software engineer to Visual Storytelling Pioneer, helping major brands like Telstra, NAB, and AFL simplify complex ideas with engaging visuals.

Matthew opens up about the highs and lows of entrepreneurship—from dissolving a business partnership to mastering content marketing and reinventing traditional design processes through real-time collaboration.

🎯 Key takeaways from this episode:
✅ Why visuals are the ultimate communication tool
✅ How to turn creativity into a thriving business
✅ Lessons from navigating business challenges & partnerships
✅ The power of backing yourself & taking strategic risks
✅ How real-time sketching enhances business communication

If you’re an entrepreneur, creative professional, or business leader, this episode will inspire you to think visually and communicate with impact!

About Matthew Magain:

Matthew Magain is the Founder & Chief Doodler of Sketch Group, an art agency that transforms complex ideas into powerful visual stories using graphic recording, sketch videos, and strategic illustrations.

A leader in visual storytelling, Matthew has worked with top brands like Telstra, NAB, and the Royal Children's Hospital to communicate ideas more effectively. He’s also the co-author of The World of Visual Facilitation and was featured in The Sketchnote Handbook.

As a participant in the EO Accelerator Program, Matthew is focused on scaling his impact and hopes to qualify for EO in 2025.

Connect with Matthew:
🌎 Website: https://sketchgroup.com.au
📸 Instagram: @mattymcg
💼 LinkedIn: https://www.linkedin.com/in/mattymcg/

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ABOUT EO

Entrepreneur's Organization (EO) is a global business network of 18,000 + influential business owners in over 220 chapters across 76 countries. We offer world-class events that encompass engaging entrepreneur and business stories, skills-specific workshops, and exciting social gatherings.

Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for the holistic entrepreneur experience covering business, family, community, and personal aspects. As a not-for-profit organization, all our funds directly contribute to member benefits.

If you're a business owner with revenues ranging from US$250k to US$1m, you can join our Accelerator Program. If your revenues exceed US$1m, you can join the main EO Program in your nearest local chapter. To join or find out more about your nearest chapter, visit https://www.eonetwork.org/why-join/apply-for-membership-form.

For further information, please contact:
Podcast Host Linh Podetti: linh@outsourcingangel.com.au
General Inquiries: support@eonetwork.org.au
EO Sydney: www.eosydney.com.au
EO Global: https://hub.eonetwork.org/

Ep.150 Unlocking the Power of Visual Storytelling | Matthew Magain

The EO Business Podcast