This podcast explores seven practical applications of AI's "deep research" functionality for business owners. The hosts discuss using AI to monitor competitors, perform background checks on companies, generate personalized cold email outreach lists, and fact-check information. They compare four AI platforms (ChatGPT, Gemini, Grok, and Perplexity), highlighting ChatGPT's superior quality but limited queries versus Gemini's unlimited access (with Google Workspace) and Perplexity's API for automation. A key takeaway is that while AI deep research requires careful prompting and may need additional refinement, it offers significant time savings and improved personalization for various business tasks. The hosts suggest using Gemini for unlimited access and then using Claude to refine the output for readability.