Wes and Scott explore the web standards and email authentication methods that keep your email from going to spam; DMARC, SPF and DKIM. If you send email via a custom domain name, you need to listen to this!

Show Notes

00:00 Welcome to Syntax!
01:06 Brought to you by Sentry.io.
02:08 What exactly are SPF, DKIM, and DMARC?
02:53 Different ways that you may want to send email.
- 03:23 Transactional emails.
- Resend, email for developers
- 05:07 Email marketing.
- 05:47 Anything else that sends email on your behalf.
07:13 SPF (Sender Policy Framework).
Postmark defines SPF
Postmark SPF in 5 Minutes
08:34 You can only have one SPF record.
10:18 DKIM (DomainKeys Identified Mail).
Postmark defines DKIM
13:39 DMARC (Domain-based Message Authentication, Reporting, and Conformance).
Convertkit
16:38 RUA Reporting.
18:03 How to set up reporting.
21:08 Does emails marked as spam hurt the IP that sends them?
22:18 Other things to consider.
Special thanks to David Flanagan for the help on this! @rawkode

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732: Stop going to Spam: DMARC, SPF and DKIM Explained

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