Anfisa and Ioana explore the future of UX maturity in product organizations, examining the shift away from user-centricity, the impact of AI, and how we can redefine the benchmarks for measuring UX effectiveness in the evolving design landscape.

This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠⁠

In this episode:

01:04 Episode starts

02:35 Wix sponsorship

04:16 Catch up

09:39 What will UX maturity in product organizations look like in 2025 and in the years to follow?

21:07 What is coming up for us in the design industry? With a clear shift away from user-centricity, how do we navigate these changes? What role does AI play—will it benefit us?

30:48 Should we rethink how we measure UX maturity? What other factors do you believe are crucial for defining UX maturity?

Mentioned in this episode:

UX collective “The state of UX in 2025” report

Nielsen Norman Group “The 6 levels of UX maturity”

Honest UX Talks episode with Jakob Nielsen

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#128 UX leadership during the tech crisis

Honest UX Talks by Wix Studio