This Invest Like the Best podcast episode features an interview with Alex Wiltschko, founder and CEO of Osmo, a company digitizing the sense of smell. The conversation covers Osmo's technology, which involves "reading" and "writing" scents using AI and advanced chemistry, and its first commercial application, Generation, a fragrance house that accelerates custom scent creation. Wiltschko details the process of digitally capturing and recreating scents, highlighting the creation of a digitally teleported plum scent as a milestone. The discussion also explores potential applications in counterfeit detection and health monitoring, emphasizing Osmo's unique approach to applying AI to a traditionally non-digital industry. Listeners gain insight into the science of smell, the business of fragrance, and the potential of AI in novel applications.
