143- Transforming restaurants into memberships with Vivien Sin of The Third Place

This podcast episode discusses how restaurants can increase profitability by implementing subscription and membership models to foster community. The host interviews Vivien Sin, founder of The Third Place, a platform offering tools for restaurants to create subscription and membership programs, and Eli Feldman, who integrates co-working into his restaurant. Vivien details two main product offerings: OneCall subscription (for off-site revenue streams like meal kits) and OneCall membership (for in-person engagement and community building). Examples of successful membership perks include exclusive events, concierge services leveraging the restaurant's expertise, and member-only marketplaces. The discussion highlights the shift from simply selling food to cultivating community and recurring revenue, showcasing how restaurants can adapt to changing market dynamics.