#228: Growth | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - - Intro to Anthony Blatner
(08:39) - - Focusing on LinkedIn and Future Expansion
(12:04) - - Effective Social Media Advertising and Organic Content
(15:28) - - The Overlooked Importance of Creative Content in Advertising
(17:36) - - Targeting Personas with Top-of-Funnel Ads
(24:06) - - Creating Unique and Targeted Content: Pros and Cons
(25:22) - - Lead Generation Strategies for Small Budgets
(29:35) - - Effective Funnel Strategies for Small Budgets
(33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(37:57) - - Building Long-Term Memory with Consistent Branding in Marketing
(40:18) - - The Power of Narrow Focus for Audience Growth
(43:25) - - Content Planning Based on Sales Cycle Length
(45:14) - - Connecting with Anthony Blatner on LinkedIn

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

LinkedIn Ads & Strategy for B2B with Anthony Blatner

The Dave Gerhardt Show (from Exit Five)