5 Hour Energy owns 90% of the market… which is why this energy shot got sued.

The company behind Pokemon Go got bought by Saudi Arabia… because tech is more valuable than content.

The hottest trend in entrepreneurship? Mature, boring industries… we explain why boring is booming.

Plus, on St. Paddy’s Day, Wall Street tends to get lucky.

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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🥱 “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.

The Best One Yet