This podcast episode explores the journey of Sonos, a leading manufacturer of wireless home audio systems. From its humble beginnings to its early challenges, the company persevered through skepticism and technical hurdles to bring its innovative products to life. Through partnerships, self-funding, and strong leadership, Sonos established its position in the home audio market. However, the rise of smart speakers posed a new challenge, prompting Sonos to adapt and embrace voice assistants. Despite leadership transitions and market shifts, Sonos remained committed to delivering high-quality audio experiences, cementing its place as an industry leader.