This SaaS podcast episode interviews Paul Holder, OnRamp's co-founder and CEO, about his company's journey. The discussion covers OnRamp's origin, initial validation using a no-code platform (Bubble), the challenges of feature creep and ineffective cold email outreach, and their successful pivot to a higher-value market segment. Holder shares how they transitioned from a no-code MVP to a custom-built solution and built a multi-channel outbound strategy, primarily leveraging LinkedIn. A key takeaway is the importance of validating an idea thoroughly before coding and strategically choosing a target market for maximum impact. Listeners gain insights into building a SaaS business, overcoming early challenges, and effectively scaling upmarket.
