This Generative Now podcast episode interviews Dan Shipper, CEO of Every, a multimodal media company, focusing on the evolving relationship between software and media. The conversation explores Shipper's personal journey from self-taught coder to AI-powered product builder and writer, highlighting Every's unique approach to content creation and product development. Key examples include Every's software products like Cora (AI-powered email management) and Sparkle (AI file cleaner), illustrating how software is becoming a form of media with viral potential. Shipper argues that AI is lowering the barrier to software creation, enabling a wider range of individuals to build tools and products, and that specialized AI tools will continue to emerge despite the potential for generalized AI. The episode concludes with a discussion of the future of AI and its impact on various industries.