In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect. Join the conversation as they explore the fascinating concept of how small, seemingly insignificant factors can have a profound impact on behavior—much like the annoying buzz of a fly that suddenly demands your attention.

Eva, a behavioral economist and founder of Behavioral Insights Netherlands, shares her expertise on applying behavioral science to improve public policy, while Tim, a creative strategist and founder of Brain Creatives, discusses the intersection of advertising and behavioral insights. Together, they explore the origins of their book and how it relates to everyday decision-making.

In this episode:

Discover the concept of the Housefly Effect and its implications for understanding human behavior.
Learn about the famous fly in the urinal nudge and how small changes can lead to significant outcomes.
Explore the importance of framing and how it can simplify complex information for better decision-making.
Understand the impact of social proof and the dangers of negative messaging in marketing and public campaigns.
Gain insights into the placebo effect and how perception can influence our experiences with products and brands.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/479.

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479. The Housefly Effect: Small Changes, Big Impact

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics