Emily Steele is Co-Founder and CEO at Hummingbirds. Mari Tippman is Head of Sales at Hummingbirds. Hummingbirds helps brands drive awareness and sales with hyper-local content creators. The platform connects brands with “hummingbirds” who are trusted friends and neighbors with buying power and local influence.

Hummingbirds recently raised Seed funding ($10M total!).

Emily has been on the show before, check out Ep. 198 Impressions vs. Engagement: Why Partnering With Smaller Creators Can Actually Be More Effective.

Here’s what we cover:

Your recent funding round - what did it take to get there;

How do you incorporate customer research at Hummingbirds and what have been the results;

How do you incorporate customers in your marketing;

Why is customer research important

What are your challenges with customer research;

Emily shared that they have a podcast and what they use it for.

Emily on LinkedIn: www.linkedin.com/in/emilysteele12

Mari on LinkedIn: www.linkedin.com/in/maritippmann

Hummingbirds: ⁠www.hummingbirds.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠

Website: ⁠⁠⁠furmanovmarketing.com

223 - Customer Research Is Useless Without Action (Emily Steele and Mari Tippman, Hummingbirds)

Building With Buyers: Startup Marketing and Growth Fueled By Customers