Is the way we think about food all wrong? Nutrition is more than calories and macros—yet modern diets, food marketing, and ultra-processed food debates often reduce eating to numbers instead of a systemic approach. But what if we redefined what “healthy” really means?

In this episode of Tomorrow’s Bites, James Collier, co-founder of Huel, shares his decades of experience in nutrition, food innovation, and product development. From his early work as a clinical dietitian to revolutionizing complete food solutions, James unpacks the biggest misconceptions about nutrition, meal replacements, and the future of food.

James also shares his take on future food trends, the role of science in food marketing, and why nutrition has become more about ideology than evidence.

Listen now to rethink everything you know about nutrition and the future of food!We dive into:

Why calorie counting is misleading—and what really matters for nutrition.
How Huel turned plant-based meal innovation into a global success.
The ultra-processed food debate: are all processed foods bad?
The challenges of making food both convenient and nutritionally complete.
What a perfect food system should actually look like.

And much more...

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😊 The Guest: ⁠James Collier

Look into the company ⁠⁠Huel

Look into his new book Well Fed

The Rise of Huel & The Future of Food Innovation - with Co-Founder of Huel, James Collier #77

Tomorrow's Bites with Andrés and Sjacco