This podcast episode of "The Advanced Selling Podcast" focuses on the benefits of sales professionals creating and utilizing their own YouTube channels. The hosts discuss the advantages, including increased customer engagement, improved thought leadership, and the creation of lasting digital assets. They highlight the low cost and minimal risk involved, emphasizing that even a simple, authentic approach can yield significant results. A specific example is given of a client who, by creating monthly videos, is starting to generate leads and improve business outcomes. The hosts encourage listeners to start their own channels and offer support in promoting them.
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