How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

The Digiday podcast features Tim Peterson and Kameka McCoy discussing recent news, including Publicis Groupe's acquisition of Lodemy, T-Mobile's ad tech acquisitions, and Target's retail media network growth compared to Amazon and Walmart. They also touch on the uncertain future of TikTok in the U.S. and YouTube's new Premium Lite subscription tier. The episode includes an interview with Pinterest Chief Revenue Officer Bill Watkins, who discusses Pinterest's shift towards becoming a performance marketing platform, its focus on AI, and strategies for balancing ad load with user experience, as well as maintaining a positive online environment.