Are you struggling to understand how marketing fits into a product-led company? You're not alone. Many marketers wonder if their role becomes less important when product takes the lead. But what if the opposite were true?

In this episode, Chris Saad and Yaniv Bernstein explore the evolving role of marketing in product-led organizations. They discuss how marketing can become even more critical by aligning closely with product development and strategy.

In this episode, you will:

Understand the difference between product-led growth and product-led organizations
Learn about the five key areas marketing owns in a product-led company
Discover the crucial role of product marketing as a bridge between product and marketing teams
Explore how marketing informs initial product decisions and adapts messaging to the product roadmap
Gain insights on achieving alignment between target market, product, and messaging
Learn why marketing's voice becomes more important in product development, not less
Understand how to structure cross-functional teams for optimal collaboration

Related episodes:

https://www.tsp.show/edu-product-marketing-a-love-story/

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Key links

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Learn more about Chris and Yaniv

Work 1:1 with Chris: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://chrissaad.com/advisory/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Chris on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/chrissaad/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Yaniv on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Credits

Editor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/

Intro Voice: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Product Led Marketing – Where Do Marketers Fit In? (Edu)

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