This Hidden Brain podcast episode explores the concept of inflection points in business and life, using the examples of Coca-Cola's New Coke failure, Gillette's struggle against Dollar Shave Club, and Kodak's missed opportunities. The interview with Rita McGrath details how companies often miss inflection points due to factors like ingrained habits, misjudging technological advancements, and poor timing. McGrath emphasizes the importance of recognizing early warning signs, such as employees not using the company's products, and the need for continuous adaptation and strategic disengagement from outdated practices. The podcast concludes by applying these principles to personal life, suggesting that identifying and navigating inflection points requires understanding one's values and pursuing a sense of purpose and mastery. The example of Procter & Gamble's successful pivot with its water purification product highlights the importance of focusing on the problem rather than a pre-conceived solution.