This GeekWire podcast discusses Amazon's Alexa Plus, an upgraded AI-powered assistant. The co-hosts, along with two guests from CIRP (Consumer Intelligence Research Partners), analyze key trends in Amazon's Alexa and Echo business, focusing on user behavior and device sales. They debate the significance of Alexa Plus, its potential impact on Prime memberships, and whether it represents a substantial improvement over the existing Alexa. The discussion includes a comparison to competitors like Google and Apple, and explores the evolving role of visual interfaces in smart home technology. A key takeaway is that while Alexa Plus offers advancements, its impact on Amazon's overall business may be marginal, with most users primarily using Echo devices for music and simple queries.