This episode explores the increasing issue of Amazon account hacking and offers practical solutions for sellers to enhance their account security. Against the backdrop of numerous reported cases, including those affecting large sellers, the discussion emphasizes proactive measures to prevent account compromise. More significantly, the interview delves into common mistakes sellers make, such as sharing credentials or falling prey to phishing emails, and provides actionable advice on creating unique user permissions and training teams on security best practices. For instance, the expert strongly advises against using the same email address for buyer and seller accounts, highlighting the potential cascading effects of a buyer account compromise. The conversation also touches upon the effectiveness of two-factor authentication and the importance of utilizing Helium 10 alerts for immediate notification of suspicious activity, such as unauthorized price changes. Finally, the episode concludes by addressing listener questions on various aspects of account management, product research, and legal considerations, underscoring the importance of robust security measures for both Amazon and Helium 10 accounts.