This Marketing Millennials podcast episode interviews Marcus Sheridan about the changing landscape of customer acquisition. The discussion covers how AI is impacting traditional SEO and Google Ads, the increasing importance of brand trust, and four pillars for building a known and trusted brand: saying what others won't, showing what others won't (especially via video), selling differently (e.g., self-service tools), and being more human. Sheridan emphasizes the need for radical transparency, including readily available pricing information, and using video extensively to build trust. Listeners gain actionable strategies like implementing pricing estimators to boost leads and focusing on becoming a known and trusted brand rather than relying solely on Google search.
