This podcast episode discusses the booming popularity of mini-games embedded within popular apps like WeChat and TikTok in China. The hosts explore the addictive nature of these games, citing their simple mechanics, instant gratification, and competitive elements as key factors. They highlight specific examples like "Tiao Yi Tiao" and "Sheep of Sheep," noting the games' easy initial levels that gradually increase in difficulty. The discussion also touches upon the financial aspects, with mini-games generating billions of dollars through in-app purchases and advertising. Finally, the hosts caution listeners about potential downsides, such as increased screen time and negative impacts on mental health and real-world engagement.
