20Sales: Everything You Know About Sales Playbooks is Wrong | How to Hire and Train Your First Sales Hires | How to Crush Pipeline and Deal Reviews as a Team | How to Structure Sales Teams and Sales Comp Plans with Julian Teixeira, CRO @ 1Password

This podcast interviews Julian Teixeira, CRO at 1Password, about sales leadership strategies. The discussion covers building sales playbooks, hiring and managing sales teams (including the hunter vs. farmer model and the importance of outbound sales), setting targets, conducting deal reviews, and navigating the changing landscape of SaaS sales. Teixeira emphasizes the importance of hiring individuals with a strong work ethic and a desire to learn, and advocates for a data-driven approach to sales management with frequent pipeline inspections. A key takeaway is his recommendation to focus on understanding the customer's problems before pitching solutions and to build relationships with key stakeholders throughout the sales process. Listeners gain actionable insights into building high-performing sales teams and improving sales strategies in a challenging market.