Mattel is launching their own version of LEGO bricks… What will win, brand or price?

Utah will make you show an ID to download Instagram… It’s a Social Media Bouncer (aka “The McLovin Rule”).

The economics of stuffed crust pizza are wild… so why’d Domino’s take 30 years to make one?

Plus, we’re dropping a Snooze Pod… We read 1 shareholder letter to help you fall asleep for Daylight Savings.

$PZZA $DOM $MAT $META

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Doritos Locos Taco 🌮. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Episodes drop weekly. It’s The Best Idea Yet.

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🧱 “MEGOs” — Mattel’s LEGO dupe. Utah’s online bouncer. Pizza’s stuffed crust strategy.

The Best One Yet