This episode explores the challenges and strategies of emotional selling, particularly for women entrepreneurs. Against the backdrop of the common belief that selling is difficult due to a lack of skill, the interview features two successful saleswomen who share their journey of achieving significant financial milestones. More significantly, they discuss their initial apprehension about prioritizing money in their business, revealing how shifting their mindset from passively viewing money as a byproduct of sales to actively pursuing financial goals dramatically increased their impact and revenue. For instance, they generated $1.2 million in revenue in a single hour after adopting this new approach. The discussion pivots to the unique challenges women face in acknowledging their desire for financial success, often stemming from a fear that prioritizing money diminishes the value of their service. In contrast, the saleswomen emphasize the importance of charging for their expertise, viewing it as a way to respect their work and deeply serve their clients. This ultimately leads to insights on the power of intentional selling, emphasizing the need to focus on the client's desired payoff rather than solely on the process, and the importance of mastering sales skills to achieve rapid growth and lasting impact.
