Is it time to set a deadline for when to quit your startup?

In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hello Query, as she tries to achieve product-market fit on a deadline.

Colleen reveals the struggles of cold outreach and the overwhelming data landscape while testing a potential solution. With a clearer vision and two paying customers, she reflects on the importance of defining her value proposition, and the critical timeline she has set for herself to gain traction before her runway ends.

Topics we cover:

(1:43) – Debating becoming a data aggregator
(6:30) – Finding a new direction
(8:21) – Running out of runway
(10:39) – When is it time to quit?

Links from the Show:

The SaaS Launchpad
Quit by Annie Duke
TinySeed
Colleen Schnettler (@leenyburger) | X
Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
Hello Query

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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