This podcast interviews Barbara Jovanovic, founder of Startup Cookie, a solo-run, AI-powered content marketing agency. The discussion centers on how Barbara leverages AI tools (ChatGPT, Claude, etc.) to manage her agency efficiently and cost-effectively, replacing the need for a large team. She details her workflow, emphasizing the importance of using existing content (transcripts, recordings) as context for AI prompts to generate high-quality content. Barbara shares specific prompts and strategies for creating engaging social media posts and blog content using AI, highlighting the need for critical evaluation of AI-generated output. Listeners gain practical advice on using AI for content creation and agency management, including a link to Barbara's shared prompts.
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