This TED Talk features Berry Marttin, a farmer and banker, discussing the challenges and opportunities of making agriculture climate-friendly. Marttin highlights that while agriculture contributes significantly to greenhouse gas emissions, it also possesses the potential to sequester carbon. He explains the "valley of death" farmers face when transitioning to sustainable practices due to high upfront costs and lack of immediate financial returns. Marttin advocates for paying farmers for eco-services through carbon and biodiversity credits, citing the successful ACORN project as an example of how this can be achieved, generating up to $35 per ton of carbon. The podcast concludes with a vision of a future where farmers receive market value for both their food production and their environmental stewardship.
