Organic Content Vortex Keynote: Creating A $100k Ghostwriting Offer

This podcast focuses on strategies for ghostwriters to create high-value offers, specifically a $100,000 package. The speaker outlines two scaling models: one service to many clients or many services to a few. The core concept is the "Organic Content Vortex," a system using various marketing touchpoints (e.g., email sequences, social media ads, website content) to guide potential clients through a sales funnel. The speaker emphasizes offering strategic guidance (free) and charging for execution (expensive), exemplified by building custom marketing sequences for clients rather than simply providing writing services. The podcast concludes with a Q&A session addressing audience questions on scaling, pricing, and marketing strategies.