Using Acquisition to Grow Your Agency and Expand Your Client Portfolio with Luke Szkudlarek | Ep #772 | Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies | Podwise
This episode explores the challenges and strategies for scaling an agency, particularly within the context of the Swiss market. The interview features Luke Szkudlarek, a founding partner of a Zurich-based consultancy, who shares his entrepreneurial journey, highlighting his rapid acquisition of German language skills to facilitate business growth. More significantly, Luke discusses his unconventional approach to agency scaling, which involves strategic acquisitions of smaller agencies to gain access to established client portfolios and overcome the limitations of organic growth in a conservative market. For instance, he emphasizes the importance of acquiring client relationships rather than solely focusing on assets, as personal connections are crucial in Switzerland. As the discussion pivots to operational efficiency, Luke underscores the importance of streamlining administrative tasks early on, citing the outsourcing of invoicing and other repetitive functions as key to scaling. Finally, the conversation touches upon Luke's personal mission to promote alternative growth strategies for businesses beyond reliance on Google and Meta, reflecting emerging industry patterns of seeking diversification and reduced dependence on large tech platforms.
