This podcast episode tells the remarkable journey of Herschel Supply Company, a backpack and accessories brand co-founded by Lyndon and Jamie Cormack. From humble beginnings in Calgary, Canada, to becoming a global success, the story highlights the importance of identifying market gaps, staying innovative, and embracing sustainability. Despite facing challenges along the way, the founders' passion, perseverance, and hard work have propelled Herschel Supply Company to where it is today, leaving a lasting impression in the fashion industry.