This podcast features an interview with Johnny and Iz Harris, founders of the YouTube-first media company New Press. The conversation explores their approach to creating journalistic content on YouTube, including the challenges of balancing creative storytelling with the demands of the platform's advertising model and algorithmic accessibility. Iz Harris discusses her transition from being a YouTuber to the operational role she now plays in managing multiple channels, highlighting the importance of separating creative and operational aspects of the business. Johnny Harris describes his creative process, emphasizing the need for strong visuals and a deep personal connection to the subject matter to create compelling content. The discussion concludes with insights into building a successful creative organization, including the importance of bias towards action, kindness, and prioritizing getting it right over being right.
