This podcast features a business owner, Brendan Junkervand, seeking advice from Alex Hormozi on scaling his tabletop role-playing game (TTRPG) publishing business, Night Vision Creative. Brendan discusses his 2022-2024 financial performance, highlighting challenges with platform switching (from Kickstarter to BackerKit) and advertising ROI. Alex advises Brendan to return to Kickstarter due to its higher conversion rates, improve his email follow-up sequence, and leverage a tripwire funnel to generate upfront capital before launching new products. A key takeaway is the importance of focusing on proven strategies before experimenting with new ones, especially when capital is limited. The discussion concludes with a revised action plan prioritizing Kickstarter, improved ad campaigns, and a refined sales funnel.
