[מאסטרקלאס מכירות] אין כאב, אין מכירה: איך לתחקר לקוח בכדי לייצר מכירה אפקטיבית - אור בידרמן

This podcast episode interviews a sales expert about improving sales performance by focusing on customer pain points. The interview covers identifying and quantifying customer pain, using this information to structure sales conversations, and demonstrating product value through targeted demos. A key takeaway is the "no pain, no sale" principle, emphasizing the need to understand and address a customer's core problem before presenting solutions. The expert shares practical methodologies and examples, such as the "pain panel" and "favorite" methods, to guide listeners through the process of uncovering and addressing customer pain points. The episode concludes with advice on structuring sales calls to maximize the chances of closing a deal.