This podcast features an interview with Dor Vardi, a B2B SaaS entrepreneur, who shares his cold outreach strategies for acquiring customers with a zero marketing budget. The interview covers three levels of cold outreach—warm intros, targeted outreach, and pure cold outreach—providing examples of effective email templates and highlighting the importance of personalization, concise messaging, and persistent follow-ups. Vardi emphasizes focusing on the recipient's needs, choosing a clear call to action, and building credibility through a strong online presence. He also discusses the importance of timing and persistence, illustrating how even reaching high-profile individuals is possible with strategic effort and consistent follow-up. Listeners gain practical advice on crafting effective cold emails and building a sales pipeline through targeted outreach.
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