This Ecommerce Lab podcast episode interviews AJ Saunders, CEO of Audacious Commerce, about the challenges and opportunities for ecommerce sellers in 2024 and beyond. The discussion covers the increasing competitiveness of marketplaces like Amazon and the importance of diversifying into direct-to-consumer (D2C) channels to build brand loyalty and insulate against marketplace changes. Saunders emphasizes a methodical approach to D2C expansion, suggesting a phased strategy focusing on leveraging existing Amazon assets and strategically utilizing Google Shopping ads, email, SMS, and direct mail marketing. He cautions against an all-in approach and highlights the importance of listening to customer feedback to improve the overall customer experience. The episode concludes with advice on choosing the right ecommerce platform, recommending Shopify and BigCommerce while advising against WooCommerce for larger businesses.
