In this episode of Screw It Just Do It, I sit down with Ben, Mike, and Barry, the co-founders of SORTED Food, one of the world’s most popular food channels. What started as a casual conversation in a pub about cooking skills has turned into a brand with millions of followers and brand partnerships with household names like Co-op.

🎤 What You’ll Learn in This Episode:

How Sorted Food bootstrapped their business using YouTube and social media
The role of collaborations and partnerships in growing a brand
Why engagement and conversation are key to long-term business success
The future of food content, online courses, and audience-driven product creation

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From Side Hustle to Global Brand: The SORTED Food Story

Screw It Just DO It with Alex Chisnall