#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]

This podcast episode interviews Katelyn Bourgoin, a marketing expert, about her approach to content creation and audience building. The conversation covers her "chocolate-covered almond" content strategy (engaging hook and satisfying conclusion), the challenges of scaling an audience while maintaining quality, and lessons learned from her recent cohort program launch, including the importance of clear differentiation and appropriate pricing. Bourgoin emphasizes the value of timeless marketing principles over constantly changing tactics and suggests focusing on the "why" behind customer behavior. A key takeaway is the importance of a satisfying conclusion to a social media post to encourage repeat engagement, and the need to balance broad appeal with in-depth content to attract the right audience.