This podcast discusses the return on investment (ROI) of generative AI (GenAI), a major debate in the tech sector. Two Morgan Stanley executives, the Head of U.S. Semiconductors and the Head of U.S. Software, analyze the GenAI market's three stages: research, development, and market uptake, predicting monetization to ramp up in 2025. They project a $1.1 trillion revenue opportunity by 2028, split between enterprise software ($400 billion) and consumer platforms. Key catalysts for the coming years include proving GenAI's productivity gains and identifying breakthrough technologies that rewrite business processes. Hardware limitations, particularly the high computational demands of AI, are also discussed.