Episode 214 - We Just Can’t Stop Talking About Tokenization

In this episode of Payments on Fire, Yvette Bohannon, Russ Jones, and Chris Uriarte delve into the evolving landscape of EMV tokens, tracing their journey from 2015 to the present day. They discuss five distinct models of token usage, highlighting the shift from consumer-driven to merchant-centric approaches, and analyze Visa's impressive growth in tokenized credentials. The conversation covers the economic implications, including interchange rates and scheme fees, and the strategic decisions merchants face in adopting tokenization. The speakers also address challenges such as approval rates, debit network support, and the importance of data analytics, while emphasizing the need for merchants to stay informed and negotiate favorable terms with PSPs to harness the benefits of tokenization effectively.